A Zobject
Fashion select-shop brand identity
About the project
A ZOBJECT — "a subjective object" — describes how the brand looks at the world: through its own likes, feelings and taste. To make "an object taking shape in the subjective" tangible, the mark uses a foam-like clustering effect, as if something is surfacing, condensing, expanding — meaning never fixed, always shaped by the viewer. Within the form you can read the silhouettes of "Z" and "A", fusing object and name into one.
