NOBI
Coffee shop brand identity
About the project
NOBI's identity began with the owner's cat. The key visual captures a cat mid-stretch, drawn in clean lines that feel both sharp and lazy — as comfortable as a good cup of coffee. The bold, curved wordmark adds everyday warmth; the "*" in the O is a wink at the cat's X-shaped eyes. Vivid red, orange and cream bring energy and warmth, inviting customers into a space where they can fully unwind.
